What is email list segmentation, and how can it benefit your business? Segmentation means dividing your email marketing list into groups based on a criteria. You may take into account the subscribers’ demographics, interests, preferences and past behavior with your emails when creating these groups.
It is certainly convenient to send the same email to everyone on your whole list. However, there are many situations in which segmenting your list improves your marketing results. Certain content may be appealing to some people on your list. But content that doesn’t appeal to (more…)