Archive for the ‘Social Media Marketing’ Category

HootSuite Releases New Social Media Apps

Posted on Thursday, May 16th, 2013

Hootsuite Releases AppsHootSuite recently released a set of premium apps for their already robust social media service. The new apps provide further support to the highly popular social media sites YouTube and Instagram as well as one of the leading CRM companies, Salesforce. Each one of these apps adds an entirely new dimension to the HootSuite package as this social media manager tool continues to grow.

For those unfamiliar with (more…)

Better Marketing Leads from Social Media

Posted on Friday, March 15th, 2013

better marketing leadAny marketer can tell you that the absolutely best kind of lead — whether from your website or somewhere else — is a “warm lead.” This is to say, a prospect referred to your company by a friend or colleague will undoubtedly convert into a customer more easily than a lead gained through any other practice. People will always trust their close acquaintances more than the unknown marketing machine employed by a company– even a well-known brand. Think of these leads as “thawed out.” A thawed prospect has had their icy exterior removed by a source they trust and are thus much more susceptible to any flavor of marketing you may choose to throw at them.


Grow Your Email List through Social Media

Posted on Wednesday, February 27th, 2013

email marketing If your company is doing social media, you must not overlook the chance to grow your email list at the same time. Opt-in emails are a direct line to your market. Social media is perfect for interacting and sharing, and it should be done. But sending direct emails to your email list is also valuable and it has a high return on investment. And it is easy to build your email list naturally while doing social media such as Facebook, Twitter, LinkedIn, etc.

Pepper your social media posts with invitations to join your email list. Build a landing page on your website that explains the benefits of signing up and provides a signup form. Set a monthly email list growth goal. Social media is such a fantastic way to interact with fans and (more…)

Want to Become a Social Media Manager for Free?

Posted on Friday, June 29th, 2012
Social Media Manager

Phyllis Khare will Teach You!

My friend and social media maven Phyllis Khare is teaching new classes about how to become a social media manager or consultant. The classes will be held entirely online. Phyllis is a recognized expert in social media and co-author of two “For Dummies” social media books. The class will be co-taught by Andrea Vahl, who is also an expert and co-author of one of Phyllis’s books.

They are offering a free trial class you can download right now. This will let you try before you buy. Just click to take the take the free class now.  

I was a Teaching Assistant for Phyllis’s social media classes recently, so I know that she is a superb expert and an excellent teacher. She spent decades in the teaching profession and has spent the last 4 years doing social media.

I highly recommend this new program. Sign up for the class if you:

  • are looking to start a new business as a Social Media Consultant or Manager
  • are running a social media business, but aren’t getting enough clients


How to Change Your LinkedIn Password

Posted on Wednesday, June 6th, 2012

Change LinkedIn PasswordOn June 6, LinkedIn verified that passwords were compromised. In case your LinkedIn password was one of the possibly 6.5 million stolen passwords, you can quickly change your password by following these steps. Note: You will need to know your current LinkedIn password to do this.

  1. Log into your LinkedIn account.
  2. Hover your mouse over your name in the upper-right corner of the screen to get a menu.
  3. Click Settings.
  4. On the left side of the screen, a few inches from the top, you will see “Password: Change”. Click “Change.”
  5. A window pops up, prompting you for your old password. Type your old LinkedIn password.
  6. (more…)

New Book: Social Media Marketing for Dummies by Phyllis Khare

Posted on Tuesday, April 10th, 2012

Review by Lee Leffler, M.A.

Social Media Marketing

Click the image to purchase the book

The new book Social Media Marketing for Dummies e-Learning Kit by Phyllis Khare teaches you how to market your business on the Internet using Facebook, Twitter, YouTube, LinkedIn, and more. It’s also perfect for full-time Internet marketers. Unlike some other more technical volumes on this topic, this visual and easy-to-understand full-color book is chock-full of intelligent Internet marketing strategy.

This book came out in March 2012 so it’s hot off the presses and 95% up-to-date. Printed in full-color, these 290 pages walk you through a series of eight lessons, including planning for major social media platforms, geolocation platforms, and analyzing your return (more…)

How to Get a Custom Facebook Timeline Cover Image

Posted on Saturday, March 31st, 2012

We offer superb custom-made Facebook “timeline” images for your business or personal page on Facebook. What are you going to do with the huge “timeline cover image” at the top? How about something like this?

Business Page Timeline Image

 Facebook Timeline Cover

Everyone who visits your business page will see the cover image. They will spend just a few seconds wondering if it’s worthwhile “liking” your page, so this cover image is an important part of your marketing. We are offering a custom timeline image for just $99 (regularly $169). Contact us for more information.

We offer fast 2-day turnaround (usually much faster) and a “love it” guarantee. We will polish your timeline image until you love it, with a maximum of 2 rounds of changes. Our head graphic artist has a Master degree in Fine Arts and significant experience in graphic design. (more…)

Could Pinterest be Good for Your Business?

Posted on Wednesday, March 21st, 2012

Pinterest for businessHave you heard about Pinterest? This website’s name is a hybrid of the words “pin” (pinboard) and “interest.” Pinterest is an online pinboard, where you can organize information visually and post pictures.

Consumers can organize and share all the beautiful things they find on the web. People use pinboards to decorate their homes, plan their weddings, and organize their favorite recipes. People can browse pinboards created by other people who have interests in common, to discover, explore and become inspired.

For creative businesses like artists, retailers, and designers, the business value of Pinterest is obvious: show off your products and styles to get attention.

But what about service providers, business-to-business and online companies? Read this blog post on the Constant Contact blog to find out whether Pinterest can help your business.

How I Got a Custom URL for My Business Page on Facebook

Posted on Monday, February 20th, 2012

Facebook custom URL Great news! My relatively new Web Marketing Star Facebook page just got a custom URL on Facebook!


  1. What is a custom URL on Facebook?
  2. Why would you want one?
  3. What do you have to do to get one?
  4. How do you choose one?
  5. How do you get it?
  6. What do you do with it once you get it?
  7. What’s the hurry?

Answer to Question 1: What is a custom URL on Facebook?

A custom URL is the alternative to the huge and unwieldy URL, or web address, that a business page gets on Facebook by default. It’s something like this: This is long and complex.

Answer to Question 2: Why would you want a custom Facebook URL?

It’s risky to put the long URL in your email signature, and you can’t put it on a business card, billboard, (more…)

Which Social Media Sites are the Most Important to a Small Business?

Posted on Friday, February 10th, 2012

Social Media SitesThe answer to the question of which social media sites are the most important to a small business is subjective. It all depends. But if you need a short answer, here it is: Right now, the top 5 social media platforms are Facebook, Twitter, Google Plus, YouTube and LinkedIn.*

There are many more social media websites to choose from. This article just talks about these top 5, plus some supporting elements like your website, blog and email marketing program.

Facebook is especially good for most small businesses, especially if they sell to consumers. You don’t have to spend a lot of money and time developing complex Facebook pages, apps, games, etc. Because you are small, your likers won’t expect you to have a new Facebook game every week, (more…)